Each year as the Christmas season wraps up and The Salvation Army’s familiar red kettles are stored, members of the Salvation Army Women’s Auxiliary (SAWA) shift their focus to preparing for their signature fundraising event. This spring marks the 12th annual Kettle Krush 5K, 1K, and Tot Trot to be held on Saturday, May 16. “It’s a different season for the same reason,” said Mary Jacobs, fundraising co-chair. “Every spring, we rally the metro Atlanta community to help neighbors facing some of life’s toughest challenges.”
This year brings an exciting change: the race is moving to East Cobb, starting and finishing at Mt. Bethel Church on Lower Roswell Road. “A high percentage of our runners, sponsors, and donors live right here in East Cobb,” Jacobs explained. “We’re thrilled to bring the race home to a community that has supported us so generously. The course is relatively flat and perfect for seasoned runners, walkers, families, and kids — whether on foot, in strollers or wheelchairs. For those who can’t attend in person, signing up as a “phantom runner” is a great option.” Register at Bit.ly/kettlekrush2026.
Last year’s Kettle Krush raised $175,000, enabling SAWA to fund more than 30,000 meals for neighbors experiencing hunger; provide summer camp experiences for 78 children; furnish youth centers; and supply bedding and essentials for 68 veterans’ bedrooms at the new Center of Hope shelter. SAWA, also, supported special needs across local Salvation Army corps, such as appliances, musical instruments, and facility repairs. Over recent years, the auxiliary also contributed $150,000 toward The Salvation Army’s Center of Hope capital campaign.
For 2026, SAWA set an ambitious goal: raising $200,000 to meet rising needs. “We hope to welcome at least 1,000 participants this year,” said Cheryl King, fundraising co-chair. “Kettle Krush is also a wonderful opportunity for companies to sponsor employee wellness teams. It’s a festive, family-friendly event— and every step makes a difference.”
SAWA is a volunteer-led organization of women dedicated to supporting The Salvation Army’s programs throughout metro Atlanta. “You can find our members hosting donation drives, ringing bells at Christmas, or throwing birthday parties for children living in the shelter,” Jacobs said. “We’ll be promoting a food drive on race day, too.”
King added, “Many people want to help but aren’t sure how. Kettle Krush gives East Cobb families, business es, and civic groups a simple, joyful way to make a real impact. Feel free to contact us at clkingga5@gmail.com or marywarejacobs@gmail.com.
