Making large-scale changes and renovating the cherished place you call “home” is no simple task. Like anything important in life, you must uphold high expectations to ensure your home renovation or new construction project is everything you’ve envisioned. Unfortunately, low industry standards mean many clients often don’t have the kindest words to say about their experience working with contractors. In fact, the home renovation industry is plagued by untrustworthy contractor “horror stories.”
Chuck and Ellie Church, the owners of Apex Southern Homes, understand these struggles firsthand and founded their company on principles of providing the highest quality craftsmanship, delivering excellence in every project, being guided by integrity, and offering a personalized customer service experience. When asked why they uphold these values, Chuck responded, “Operating with integrity shouldn’t be a rarity—it should be the industry standard.” As committed professionals in Greater Atlanta, Chuck, Ellie, and their team take pride in collaborating with clients to ensure each new build and renovation is everything they’ve been dreaming of.
“Everyone has a bad experience or can share a story about working with a contractor. So, people are skeptical,” Chuck Church said. “We pride ourselves on meeting these customers where they are and easing their minds so that they can trust us. We also inform them about the feedback from other customers who have worked with us, reassuring our clients every step of the way by saying, ‘We are going to come in, do a really nice job, and exceed your expectations.’”
What started in January 2017 with single-room remodels and minor home updates multiplied through referrals and word of-mouth. Their projects quickly grew into bathroom, kitchen, and basement renovations before Apex Southern Homes began taking on new construction and luxury home renovations. Chuck and Ellie said they owe their success to the amazing clients who have championed them in the community, saying, “Over 80 percent of our new clients find us through word of mouth referrals. We’re proud to have earned a great reputation from the clients we’ve worked with.” Rather than simply claiming to stand out from competitors, the two spouses and co-owners are happy to let the quality of their work speak for itself.
Chuck is an East Cobb native, and Chuck and Ellie started their family in the Pope District, meaning the area has always had a special place in their hearts. As Ellie Church said, “When we started the company, 100 percent of our work was in East Cobb. Then, about five years ago, we moved and expanded into the Alpharetta and Milton area.” As they expanded, they noticed a shocking lack of professionals among the home remodeling contractors in the area, inspiring them to bring their value standards to more homeowners. “We’re being invited to bring our expertise into really high end homes and very discerning homeowners, and they need the craftsmanship and quality to be top-notch. Oftentimes, that level of quality and craftsmanship seems to be missing from this trade of work.”
Chuck’s commitment to operating the business with excellence and integrity was founded in his years of serving his country in the United States Marine Corps and spending many
years in business management. He knows the meaning of putting in the hard work to help others. Each day, Chuck, Ellie, and their team bring the same level of commitment to every project.
Speaking of their renovation goals, Chuck said, “When we finish a project, we don’t want our client to recognize their home. It’s so satisfying for us and the customer to look at before and after pictures, and we love sharing in their joy when they see their new home.”
For more information about how Apex Southern Homes can make a difference in your home renovation or new construction project, visit www.ApexSouthernHomes.com or call 770-535-1555.
