In 2022, private equity investor and entrepreneur Gene Chayevsky was looking for an opportunity to build a new business in Metro Atlanta.
Having invested in and/or managed business in 17 different countries over the past 25 years, and “enjoying” Million Miler status on Delta, Gene decided it was time to build something substantial much closer to home and became a multi-unit franchisee of the fastest growing boutique fitness studio brand in the US – BODY20. 
If you are a busy professional, parent, or grandparent who struggles to find time to fit a regular fitness regimen into your routine and stay in shape like you did when you were younger – BODY20 is a godsend!
BODY20 is a unique personal training concept designed to provide its members with amazing strength and cardio training results in only one or two 20-minute sessions per week! BODY20 EMS strength and advanced cardio training have disrupted and democratized the US market for personal training services – offering a better, faster, and cheaper alternative to traditional personal training.
BODY20 studios provide a luxurious, boutique fitness experience, and certified coaches deliver personalized training programs that are tailored to each member’s goals and designed to achieve optimal results.
BODY20 achieves these results in such a condensed timeframe through the use of Electro-Muscle Stimulation (“EMS”) technology, which was first pioneered in the Soviet Union in the 1970s for their top professional athletes. The first EMS studios for the wider consumer market opened in 2007 in Germany and then spread across Europe, South Africa and other select international markets, finally arriving in the US in 2017, with the launch of the first BODY20 studio in South Florida.
BODY20’s EMS technology generates electric impulses to stimulate and engage up to 90% of a person’s skeletal muscle mass, causing up to 36,000 muscle contractions in a single 20-minute training session, versus approximately 1,000-1,500 in a 90-minute conventional strength workout, all with simple movements and without heavy weights or any strain on tendons, ligaments, and joints. As such, a single 20-minute strength session replaces multiple sessions and hours of traditional training in the gym.
In addition to giving back substantial amounts of precious time each week to its members, BODY20 workouts help correct muscular imbalances, boost metabolism, accelerate weight loss, and provide a number of other health benefits.
Another key component of the program is comprehensive body composition analysis. Using a sophisticated FDA-approved body scanning device, the InBody, coaches measure key physiological metrics on a weekly basis – not only body weight and body fat percentage but also visceral fat surrounding major organs, muscular imbalances, intra and extracellular water levels, resting metabolism rate and more. Coaches then review progress with members every 6 weeks, so they know exactly how they are tracking against their personal goals.
While the typical BODY20 member is in their upper 30s to late 50s, members’ ages range from 18 to early 80s. In fact, not only is BODY20 safe for seniors, but it is also one of the few exercise programs that can help seniors maintain muscle mass, gain strength, and increase bone density, mitigating the substantial risks of osteoporosis and injuries from falls. It’s also ideal for those recovering from injuries and graduating from Stim or other rehabilitation protocols and is often the only exercise routine safe for such people during their recovery.
And now, East Cobb and all of Metro Atlanta is BODY20 Country! Chayevsky expects to open BODY20 East Cobb to its Founding Members and new Members right after Thanksgiving. The East Cobb studio is located in Marietta at the Woodlawn Point Shopping Center at 1100 Johnson Ferry Road, Suite 270. Until Thanksgiving, BODY20 East Cobb provides free demos and discounted Founding Member memberships a few doors down at Suite 365 of the same Shopping Center.
East Cobb is joining 3 existing in town studios in Buckhead, Brookhaven, and Decatur, and the four BODY20 franchisees in ATL have plans to develop a total of 18 studios over the next three years, making Atlanta one of the Top 3 metro areas for BODY20 in the US. BODY20 now has 35 studios opened across 16 states in the US and expects to grow to 100 studios opened and in process of opening by early 2024.
“I am thrilled to be opening my first of seven Atlanta area BODY20 studios in the wonderful East Cobb community and look forward to bringing the unique value of BODY20 to the residents, business owners, and employees of East Cobb, who work so diligently to take care of their kids, businesses, and careers but often neglect to invest fully in their own health and wellness,” says Chayevsky. As part of Chayevsky’s active community engagement in East Cobb, BODY20 East Cobb is now a proud sponsor of Walton Football and Lacrosse – and will be engaged actively with many of the health, wellness, and beauty businesses in the area as community partners.
“To really understand the potential of BODY20 to improve your life, you have to experience the workout for yourself – so come try a workout for free,” continued Chayevsky.
For more information, visit body20.com/east-cobb or contact Gene Chayevsky and his team at 770-450-6127 or eastcobb@body20.com.
