“When women excel in a traditionally male-dominated industry, the world benefits,” explains Candy Hunter, CEO of WOW Motorcycles. “The stereotypes disappear and all we are left with are our success stories.”
WOW Motorcycles is an internationally known local business: the world’s largest independent motorcycle and powersports store owned and operated by a woman. Hunter has 30+ years of overcoming obstacles to buy this tremendously successful international business.
WOW Motorcycles began in the late 1980s as World On Wheels International, founded by a Belgian diplomat, Guido Adriaenssens. The company started out as an international export company, selling everything from vintage Harley Davidsons to juke boxes, from fax machines to Coca Cola memorabilia. In 2002, Adriaenssens decided to dedicate himself to wholesaling motorcycles around the world full time and opened a brick-and-mortar space in Marietta. This was the same year that Candy Hunter joined the WOW Motorcycles team. 
As interest in WOW Motorcycles and the powersports market both grew, the business shifted its focus as a full-time wholesaler to selling motorcycles direct to the public at great prices. They have developed a wonderful staff with a vast amount of motorcycle knowledge. WOW Motorcycles has one of the most diverse groups of people with the skills and experience to deliver excellent customer service. The staff genuinely wants to help people have great riding experiences so that the fun and enthusiasm will continue to grow.
In February 2024, Candy purchased WOW Motorcycles, which has since evolved into WOW International, selling and shipping powersports vehicles locally, nationally, and all over the globe. WOW has recently diversified even further by adding street legal golf carts to their vast inventory in recognition of the increasing demand in both residential and commercial areas.
“Currently, our full-service local business includes selling new and preowned motorcycles and powersports, as well as providing parts, service, and motorcycle rentals. Our international business focuses on selling and shipping premium motorcycles to Asia, Europe, and South Africa,” explains Hunter.
“Through years of hard work, commitment, and passion for this business and its people, I have become fortunate enough to lead this amazing team as we continue to evolve and define what a leader in this industry can be,” says Hunter. “When I started, there were very few women in powersports, and I have worked for the opportunity to demonstrate not only that we belong in this industry, but we can be leaders who bring new ideas and perspectives to the table. I have Big dreams for what WOW can achieve, and thirty years later, I believe that we are just getting started!”
May 4, 2025, from 11 am-4 pm, all ages are invited to the WOW Open House and Stunt Show, at WOW Motorcycles (522 Cobb Parkway N., Marietta 30062). Highlights include: music, vendors, food trucks, and giveaways, as well as exciting professional stunt shows throughout the day!
