Crunch Franchise today announced the upcoming Grand Opening of Crunch East Cobb, a five-million dollar, 26,000-square-foot fitness facility with state-of-the-art fitness equipment northwest of Atlanta in Cobb County. Crunch East Cobb will be located in the Highland Plaza Shopping Mall at 3605 Sandy Plains Rd Suite 300.
Crunch East Cobb will be the 45th club to open for the franchise and the seventh in South Florida. The
Club will have a Grand Opening Celebration and Ribbon Cutting Ceremony on Saturday September 24th.
The Ribbon Cutting Ceremony will be held at noon with the celebration party from 11 AM to 2 PM.
Fusing fitness with entertainment to make serious exercise fun, Crunch East Cobb will offer top-quality
strength training equipment, hundreds of premier cardio equipment, training hub, a group fitness studio,
the HIITZoneTM, a cycling studio, dry saunas, HydroMassage® beds, spacious locker rooms, and more.
Crunch East Cobb is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined
have more than over 100 years of experience in the fitness industry. The Crunch team currently owns
and operates 45 locations in Florida, Georgia, North Carolina and Texas. Crunch East Cobb will be the 8th
location opening in the Atlanta region.
“We are extremely excited about sharing the unique experience of the Crunch brand with the residents
surrounding our newest location in East Cobb,” says CR Fitness CEO Tony Scrimale. “We can’t wait to
show you how we combine top notch equipment, amazing classes and personal training at an
unbeatable value.”
Crunch is known for its innovative group fitness programming and offers a wide range of activities across
gyms, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, Fat Burning Pilates, and
the HIITZoneTM, a proprietary high-intensity interval group training program. This is in addition to free
weights, machines, cutting-edge equipment, and expert instructors and trainers.
About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint
throughout Florida, Georgia, North Carolina and Texas and is led by a veteran management team with
over one hundred years of combined experience in the fitness industry. With a comprehensive fitness
offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of
fitness level and is well positioned to take advantage of consumers’ increasing focus on health and
wellness.
About Crunch
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and
pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people,
with all types of goals, exercising all different ways, working it out at the same place together. Today, we
are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly
diverse members. Headquartered in New York City, Crunch serves two million members with over 400
gyms worldwide in 34 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto
Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe. For more information
go to www.Crunch.com
