Cooler weather is finally here, which means it’s time to make sure your home is ready for winter. E. Smith Heating & Air Conditioning can help you feel confident that your furnace is working properly and that the air quality in your home is healthy for your family.


Rachel (late) & Earl Smith, founders of E. Smith Heating & Air Conditioning, at the Earl and Rachel Smith Strand Theatre in Marietta.

E. Smith has been a family-owned business for 57 years. Earl and Rachel Smith started the business in March 1962, and it’s been a part of the East Cobb community ever since. They pride themselves on their long-term customers and want to introduce themselves to new customers, so they can become part of the E. Smith family, too.

“Our first rate technicians strive to get it right the first time, while providing expert advice and service,” says Debbie Abernathy, vice president.

It’s important to have your furnace serviced annually. During the month of November, E. Smith will perform a comprehensive check and tune-up of your furnace for $85 for one furnace, and $50 for each additional unit. “Having your furnace inspected and cleaned, as well as the air filters changed on a regular basis, ensures that all equipment is working properly and safely,” advises Debbie.

Preventive maintenance can improve the longevity and efficiency of your HVAC systems and prevent costly and unnecessary emergency repairs. The NATE-certified HVAC technicians at E. Smith are experienced in all models and brands of heating and air conditioning systems.

E. Smith also recommends that families use humidifiers during the winter months to prevent dry air from impacting interior wood floors and furniture. Humidifiers, like the Carrier Steam Humidifier, can prevent chapped lips, dry skin and bloody noses and allow homeowners to run their furnaces less.

People tend to spend more time inside during the winter months, so it’s also the perfect time to use a home filtration system. Today’s houses are more sealed, which means that sometimes the air quality indoors might be worse than outdoors. The first step toward cleaning your home’s air is knowing what’s hiding in it. E. Smith can provide an Indoor Air Quality test to detect common air pollutants in just 30 minutes. A good filtration system, like the Carrier Home Purifier System, can reduce bacteria and allergens in the air.

E. Smith values being part of the community. In honor of his late wife and keeping a historic landmark in business, Earl Smith made a large donation to help save the Marietta Strand Theatre. He is now hosting the “250 Grand for the Strand” Challenge to help raise funds for the newly named Earl and Rachel Smith Strand Theatre. He has offered a $250,000 matching donation to be paid to The Strand if the community can match his donation by the end of 2018. You can learn more about how to help at

Contact E. Smith at 770-422-1900 or to schedule your winter tune-up and other services.

This article originally appeared in the November issue of EAST COBBER, on page 10. Click here to view the digital edition.