February is American Heart Month, and on Feb. 6, communities across the country are invited to wear red in support of Go Red for Women Day, also known as National Wear Red Day. The annual observance shines a spotlight on a critical but often overlooked issue: cardiovascular disease is the leading cause of death among women.
Wearing red may seem simple, but the message behind it is powerful—awareness saves lives.
Closing the Awareness Gap for Women’s Heart Health
Since its launch in 2004 by the American Heart Association, the Go Red for Women initiative has worked to address the long-standing gaps in awareness, research, and clinical care surrounding women’s heart health. For years, heart disease was often thought of as a “man’s disease,” leading many women to underestimate their personal risk.
The reality is clear: heart disease affects women of every age, race, and background—and symptoms can look different in women than in men.



