On the cover is Dean Crowe the Founder and CEO of Rally, where she serves as the driving force behind the organization. She works closely with Rally’s Board of Directors, Board of Advisors, and Medical Advisory Board, and plays a pivotal role in leading national advocacy efforts. Dean holds a degree from Auburn University and completed the Executive Education program in Strategic Perspectives in Nonprofit Management at Harvard Business School. Her journey in fundraising began when she served as Campaign Director for Young Life’s national camp, Sharp Top Cove—a “baptism by fire” that prepared her for future challenges.
Dean was inspired to create Rally Foundation after a personal connection to childhood cancer. When her son’s teammate was diagnosed with brain cancer, the boy’s mother asked Dean to help raise funds for childhood cancer research so that other families wouldn’t have to face the same hardships. In 2005, Dean founded Rally Foundation for Childhood Cancer Research, with a mission to empower volunteers nationwide to raise awareness and funds for research into better treatments with fewer longterm side effects, and ultimately, to find cures.
Under her leadership, Rally has earned top ratings from charity watchdog organizations. Dean is married to Reid, Rally’s CFO, COO, and co-founder. They live in Atlanta, have two married sons, and are proud grandparents. Dean and Reid enjoy traveling, college football, and spending time with their family in their free time.
Cover Photo: Elizabeth Blank