A Chilly Tradition Warms Hearts in East Cobb
The 38th Annual Polar Bear Run will take place on Saturday, January 24, 2026, at Johnson Ferry Baptist Church, 955 Johnson Ferry Road in Marietta/East Cobb. As one of the area’s longest-running and most beloved community races, the Polar Bear Run brings together families, students, athletes, running clubs, and neighbors for a morning that blends fitness, fellowship, and purpose.
Each year, more than 2,000 (we are now around 1,000) participants take part in the event’s lineup of races: the 5K, 2K Fun Run (we no longer have a 2K), Cub Run, and Cub Dash for younger runners. The Polar Bear Run has earned its reputation as “the coolest race in East Cobb,” with miles run outside in the crisp winter air and the celebration continuing indoors—complete with music, community, warm drinks, and plenty of cheering.
Proceeds from the race support the Johnson Ferry Baptist Church High School Choir Mission Tour, helping local students share music and ministry across the world. That mission focus, combined with excellent organization and a family-friendly feel, has helped the event grow into a true East Cobb staple.
Veteran runner Jacynta Harb adds, “This will be my 11th year doing the race with my Team Sparkle! It’s friendly, organized, and family-focused. Supporting high schoolers going on mission makes it even more meaningful. It’s a win-win all the way around!”
And yes—participants will tell you it still boasts the favorite race shirt in Cobb County.
Register Today
For more information and to sign up for the 38th Annual Polar Bear Run on January 24, 2026, visit polarbear-run.com.
