The 38th Annual Polar Bear Run is set for Saturday, January 24, 2026, at Johnson Ferry Baptist Church in East Cobb. This beloved community event features a 5K, 2K Fun Run, Cub Run, and Cub Dash—all benefiting the JFBC High School Choir Mission Tour. With nearly 2,000 runners each year, it’s one of East Cobb’s “coolest” traditions, known for its fast course, great race shirts, and indoor post-race celebration.