The Cobb County Board of Commissioners, joined by the Cobb Chamber and the Cobb County Coalition of Business Associations proclaimed November 28 as “Small Business Saturday” in Cobb County, and urged all residents to support small businesses and merchants on this day and throughout the year.

“At the Cobb Chamber, the strength of our small business community is a top priority. And, this year, Cobb’s small business owners need our community’s support and patronage now more than ever, said Sharon Mason, President and CEO of the Cobb Chamber. “Small Business Saturday is a great way to unite our neighbors in investing in local merchants, shops and restaurants. Join us in supporting our local small businesses not just on this day, but all year long.”

Since its inception in 2010, Small Business Saturday, backed by American Express, has promoted the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, Small Business Saturday is dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.

Per the U.S. Small Business Administration, there are currently 30.7 million small businesses in the country, representing 99.7 percent of all businesses with paid employees. From 2000-2018, small businesses were responsible for nearly 64.9 percent of net new jobs created. Sixty-two percent of U.S. small businesses reported the need for consumer spending to return to pre-COVID levels by the end of 2020 in order to remain in business.

Small Business Saturday is supported by advocacy groups, as well as public and private organizations across the country. In 2019, U.S. consumers reported spending a record high of an estimated $19.6 billion at independent retailers and restaurants on Small Business Saturday. Ninety-five percent of consumers who shopped on Small Business Saturday said that it encourages them to shop or eat at small, independently-owned businesses all year long, not just during the holiday season.

For more information about Small Business Saturday and how to participate, visit or contact Pam Woo, of the Small Business Saturday Coalition, at To learn how the Cobb Chamber works to champion small businesses every day, contact Amy Selby, Executive Vice President of Marketing and Communications at

What small business will you be shopping at this Saturday?