Cobb County Public Safety Department staff has partnered with to offer digital identification tags to help increase the chances of finding lost pets. This new licensing program launched last month. Only animals living in the Cobb County service area are eligible. Anyone who registers a new pet license through will receive the new dig- ital ID tag. Cobb is home to an estimated 300,000 dogs and cats and statistics show that 96 percent of animals returned by PetHub are home in less that one day, before they enter shelters.

“That’s the kind of powerful tool we want to give pet parents in Cobb County,” Capt. Craig Owens, animal control director, said. “Such great return results will support our goal of getting pets back to families more quickly and helping reduce the number of animals in the shelter.”

PetHub’s system links a physical ID tag to an animal’s online profile that can be accessed through an encrypted connection by anyone with a mobile phone. The profile can be updated for free, allowing owners to list emergency contact information. Optional upgrades include “found pet” alerts, GPS notifications and a way to broadcast a missing pet’s profile to local shelters and businesses. PetHub will donate a portion of proceeds from optional premium services to Cobb County Animal Control. For more information, visit

This article originally appeared in the December issue of the EAST COBBER magazine, on page 41. Click HERE to access the digital edition.