How two East Cobb natives are helping neighbors become healthier, stronger and more connected.

For Kinsee and Jason Crew, East Cobb has never simply been where they live—it’s where their story began.

High school sweethearts at Lassiter High School, the Crews grew up in East Cobb and have built a life in the community they proudly call home. Today, they’re raising their family here, with one son attending Auburn University after graduating from Johnson Ferry Christian Academy and another entering his sophomore year at JFCA. They’ve also been longtime members of Johnson Ferry Baptist Church.

“East Cobb has invested in us throughout our lives,” says Kinsee. “Owning Iron Tribe East Cobb gives us the opportunity to invest back into the community that has given our family so much.”

When Iron Tribe East Cobb opened in 2014, Jason and his partners envisioned a place where people could improve their health while finding accountability, encouragement, and meaningful relationships. This vision still guides everything they do.

A NEW SEASON OF LEADERSHIP

This year marks a new chapter as Kinsee has stepped into the role of day-to- day operator.

After 20 years as a stay-at-home mom raising their two sons, she says this is the right season to become more involved in the business she has co-owned since the beginning.

“I love building organizations, developing teams, and creating places where people feel known, valued, and encouraged,” she says. “That fits naturally with what Iron Tribe has always meant to our family.”

A GYM BUILT AROUND PEOPLE

Walk through the doors of Iron Tribe East Cobb and you’ll quickly notice a genuine community.

“We have a special community that supports each other through so much encouragement,” says Kinsee. “Great people are simply doing life together.”

Jason agrees. “That deep-rooted community has created its own culture of accountability, which leads to real life change.”

Like many small businesses, Iron Tribe faced difficult decisions during COVID-19. Protecting the community they had built remained the priority.

“For many of our members, Iron Tribe wasn’t just where they exercised,” Kinsee explains. “It was their routine, their friendships — the place where they felt connected.”

COACHING THAT MAKES THE DIFFERENCE

Every Iron Tribe 45-minute session is led by a professional coach. They combine strength training, cardio, and functional movement into a full-body workout. Coaches provide instruction, modifications, and monitor technique to reduce injury risk.

Iron Tribe programming includes scalable workouts that allow beginners and experienced athletes to train together. Iron Tribe also offers personalized nutrition and customized programming, along with a lower-impact conditioning class.

ENCOURAGEMENT BEYOND THE WORKOUT

The coaches say the most rewarding moments often happen beyond the work-out itself.

Coach Sara recalls celebrating with a member who regained the ability to perform pull-ups after years of being unable to do them.

“It’s exciting to watch members motivate each other,” she says. “People share recipes, celebrate milestones, and want to see one another succeed.”

Coach Leslie enjoys seeing members encourage each another during partner workouts, celebrating personal records, and returning after an injury.

As part of Iron Tribe’s giving back mission, the gym proudly sponsors the annual Polar Bear Run and regularly opens its doors to Johnson Ferry athletic teams.

For Jason and Kinsee, supporting East Cobb isn’t simply good business—it’s a way of giving back to the community that shaped their lives.

“We believe fitness can be a catalyst for something much bigger,” says Kinsee. “Our mission is to help people become healthier, stronger, and more connected so they can live fuller lives.”

After more than twelve years serving East Cobb, that mission remains unchanged. Iron Tribe East Cobb offers more than a workout—it’s a place where people are challenged, encouraged, known by name, and reminded that fitness is better together.