As seen on ABC’s hit show Shark Tank, Press Waffle Co. brings its delectable sweet and savory Belgian waffles to the newest building in the center of The Avenue East Cobb.

The new location will open its doors on Saturday, January 20th and will feature giveaways and grand opening specials all weekend long. “We are so excited to bring this unique concept to East Cobb” say Keith & Niki Ginel, the local owners of the location. “All East Cobb & Atlanta foodies will love the Insta-worthy waffle creations, and we look forward to serving the whole community morning, noon, and night.” say the owners.

Press specializes in fully customizable authentic Belgian waffles, in both sweet and savory varieties. Customers can build their own waffle from a selection of toppings or can order one of the favorite combinations like “The House” with fresh strawberries, Nutella, cookie butter, and whipped cream or the bestselling Chicken and Waffles with crispy deep fried tenders, bacon crumble, and maple syrup.

The East Cobb location will also feature partnerships with local favorites like ice cream & milkshakes from Rock House Creamery (, and a full coffee and espresso bar using freshly roasted beans from Cool Beans Coffee Roasters (

Located in the beautiful new “Jewel Box” building at 4475 Roswell Rd, Press is one of many new and upgraded tenant spaces within Avenue East Cobb including the family friendly green space. Current operating hours are 8AM to 9PM Monday-Saturday and 8AM to 6PM on Sundays.

Although the new location marks the 9th shop for Press Waffle Co., it is the first shop for local owners Keith and Niki Ginel. “We had traveled to Europe years ago and fell in love with these Liege style waffles. When we discovered that Press Waffle Co. had brought them to the U.S., we just knew we had to share this treat with our own community!”

“Keith and Niki have been so great to work with,” said Press Co-Founder Bryan Lewis. “When the opportunity to partner with them arose, it was a no brainer. They bring a wealth of business experience and love for their community that is going to help them succeed with their store and their mission to share these waffles with all of East Cobb!”

The new shop is Press’ sixth franchised location and ninth overall. With upcoming openings in East Atlanta, Florida, and beyond, Press Waffle Co. is well on its way to teaching America “A New Way to Waffle.”™