Forget overstuffed pool bags filled with soggy, sandy towels this summer! TowelChic offers the best lightweight, 100% all-natural cotton Turkish towels that you’ll find. These artisan-made towels are certified non-toxic, lightweight, compact and machine washable. They are highly absorbent yet dry quickly, preventing mildew and the sand falls right off. Because these towels are quick to dry, you can say goodbye to wet, heavy pool bags.

East Cobb resident, Arzu Wiest worked in finance for over 20 years in Fortune 500 companies but needed a change from her long hours away from home lifestyle. She decided to kick off her pumps and bring eco-friendly, elegant and practical towels to the area. She grew up using these towels, and they made her life easier in the kitchen, bath and enjoying summer activities. After careful research and testing of product designs and styles, she launched TowelChic.

TowelChic’s loomed towels are beautiful and flat-woven with longer, more durable Turkish cotton fibers, crafting the softest touch. Turkish towels are world renowned for their high quality and last for a longer period of time. These authentic Turkish towels are also great for traveling because they fit easily in a backpack or suitcase.

“After watching other moms lug heavy, soggy towels back and forth to the pool, I knew there was a better alternative out there that would make our lives easier,” says Arzu. “You can fit 10-20 oversized towels in the space of three beach towels, making it easier for us to carry and wash many towels for a busy family, reducing the number of our laundry loads.”

Arzu is also determined to give back. She designed a University of Georgia-themed towel, and a portion of the proceeds goes to need-based scholarships at the university. She recently met a recipient of one of the scholarships who expressed their gratitude with a towel purchase at a local festival.

You can find these towels at, at local festivals and in small boutiques. Be sure to look for the TowelChic name. Towels just got a chic uplift!